HKUEMS :: Event Details

Seminar on Accounting by Professor Michael Williamson (May 24, Wednesday)
posted by School of Business for HKU and Public
Event Type: Public Lecture/Forum/Seminar/Workshop/Conference/Symposium
Event Nature: Business & Economics

Event Details

Accounting Seminar
School of Business


Incentivizing the Creative Process:
From Initial Quantity to Eventual Creativity


Professor Michael Williamson
Professor of Accountancy
College of Business
University of Illinois at Urbana-Champaign


We conduct a two-stage experimental study to examine the effects of different incentive schemes on high-creativity production. Our primary finding is that, relative to alternative incentive conditions that reward high-creativity production directly, establish a minimum creativity screen, or provide fixed pay, simple quantity-based incentives generate the greatest number of ideas that meet a high-creativity rating threshold. Importantly, this finding does not occur at the time of our first-stage experiment when the incentives are in place, but rather arises ten days later at the time of our second-stage request for additional creative ideas. We test alternative process measures to help interpret this result, obtaining the strongest mediation support from a measure of first-stage divergent thinking, which we capture from the number of first-stage submissions that differ from the patterns suggested in the instructional examples. Our mediation results suggest that, relative to the other conditions, participants with quantity-based incentives attain an initial advantage in different ideas that leads to an eventual advantage in high-creativity ideas.

Date/Time24/05/2017 09:30-11:00
VenueKK1303, 13/F., K.K. Leung Building, The University of Hong Kong

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