HKUEMS :: Event Details

Seminar on IIM by Ms. Yanzhen Chen (Jan 18, Wed)
posted by School of Business for HKU and Public
Event Type: Public Lecture/Forum/Seminar/Workshop/Conference/Symposium
Event Nature: Business & Economics

Event Details

IIM Seminar
School of Business

Understanding Customers Retrial in Call Centers: Preferences for Service Quality and Service Speed

Ms. Yanzhen Chen
PhD Candidate in Management
The University of Texas at Austin


We study the relationship between one’s Personal Branding (PB) and labor market performance by examining 822 S&P 500 executives’ PB on Twitter and also their career paths. To unravel the effects of sorting and compensation negotiations, we utilize a structural model based on the two-sided matching theory to estimate how PB relates to a candidate’s chance of accepting a specific offer and the compensation negotiation outcome. We find that the past performance significantly moderates the association between PB and job market performance. For example, for CEO and CMO candidates, more PB on social media is associated with better sorting score only for those with very good or poor past job performance. In terms of compensation negotiation, more PB is associated with higher compensation only for those with good past job performance. This paper contributes to the IS literature by being the first to study the emerging phenomenon of PB on social media and has important implications for job seekers, employers, and social media platforms.

Date/Time18/01/2017 14:30-16:00
VenueKK1301, 13/F., K.K. Leung Building, The University of Hong Kong

Registration Instruction

Registration is not required.

Contact Information

Should you have any enquiries, please feel free to contact Katy Cheung by email at