HKUEMS :: Event Details

Seminar on Accounting by Professor Michael Williamson (May 24, Wednesday)
posted by School of Business for HKU and Public
Event Type: Public Lecture/Forum/Seminar/Workshop/Conference/Symposium
Event Nature: Business & Economics

Event Details

Accounting Seminar
School of Business

Topic:

Incentivizing the Creative Process:
From Initial Quantity to Eventual Creativity


Speaker:

Professor Michael Williamson
Professor of Accountancy
College of Business
University of Illinois at Urbana-Champaign


Abstract:

We conduct a two-stage experimental study to examine the effects of different incentive schemes on high-creativity production. Our primary finding is that, relative to alternative incentive conditions that reward high-creativity production directly, establish a minimum creativity screen, or provide fixed pay, simple quantity-based incentives generate the greatest number of ideas that meet a high-creativity rating threshold. Importantly, this finding does not occur at the time of our first-stage experiment when the incentives are in place, but rather arises ten days later at the time of our second-stage request for additional creative ideas. We test alternative process measures to help interpret this result, obtaining the strongest mediation support from a measure of first-stage divergent thinking, which we capture from the number of first-stage submissions that differ from the patterns suggested in the instructional examples. Our mediation results suggest that, relative to the other conditions, participants with quantity-based incentives attain an initial advantage in different ideas that leads to an eventual advantage in high-creativity ideas.

Date/Time24/05/2017 09:30-11:00
VenueKK1303, 13/F., K.K. Leung Building, The University of Hong Kong
LanguageEnglish

Registration Instruction

Registration is not required.

Contact Information

Should you have any enquiries, please feel free to contact Yuki Chan by email at cyuki@hku.hk