Engineering Centenary Distinguished Lecture by Dr Harry Shum, October 29, 2012
posted by Faculty of Engineering for HKU and Public
Event Type: Public Lecture/Forum/Seminar/Workshop/Conference/Symposium
Event Nature: Architecture & Engineering
“Bing Dialog Model: Intent, Knowledge and Interaction”
Monday, October 29, 2012
Reception 5:45pm - 6:30 pm
Rayson Huang Theatre,
The University of Hong Kong
Dr Harry Shum
Corporate Vice President
The decade-old Internet search outcomes, manifested in the document-centric form of "ten blue links," are no longer sufficient for Internet users. Many studies have shown that when users are ushered off the conventional search result pages through blue links, their needs are often partially met at best in a "hit-or-miss" fashion. To tackle this challenge, we have designed Bing (www.bing.com), Microsoft's search engine, to not just navigate users to a landing page through a blue link but to continue engaging with users to clarify intent and facilitate task completion with Bing’s deep understanding of the underlying entities and domains of user interest.
Powering this new paradigm is the Bing Dialog Model that consists of three building blocks: an indexing system that comprehensively collects information from the web and systematically harvests knowledge, an intent model that statistically infers user intent and predicts next action based on the harvested knowledge, and an interaction model that elicits user intent through mathematically optimized presentations of web information and knowledge that matches user needs.
In this talk, I'll describe Bing Dialog Model in details and demonstrate it in action through innovative features, in particular by applying social contexts and entity understanding for user task completion. Time permitting, I will share some challenges and opportunities in building Bing as a compelling brand in consumer internet services.
About the speaker:
Harry Shum is the Corporate Vice President responsible for search product development at Microsoft Corporation. Previously he oversaw the research activities at Microsoft Research Asia and the lab's collaborations with universities in the Asia Pacific region, and was responsible for the Internet Services Research Center, an applied research organization dedicated to long-term and short-term technology investments in search and advertising at Microsoft. Shum joined Microsoft Research in 1996, as a researcher based in Redmond, Washington. He moved to Beijing as one of the founding members of Microsoft Research China (later renamed Microsoft Research Asia). There he began a nine-year tenure as a research manager, subsequently moving on to become assistant managing director, managing director of Microsoft Research Asia, Distinguished Engineer and Corporate Vice President. Shum received his M.Phil in Electrical and Electronic Engineering from the University of Hong Kong, where he was also elected as a Swire Scholar at Robert Black College. He holds a Ph.D. in robotics from the School of Computer Science at Carnegie Mellon University. He is an IEEE Fellow and an ACM Fellow for his contributions on computer vision and computer graphics.
*All are welcome*
|Venue||Rayson Huang Theatre, The University of Hong Kong|
Registration is open from 18/10/2012 17:00(HKT) to 29/10/2012 16:00(HKT) on a first-come-first-served basis. The registration quota for this event is 300. Registrants will be placed on a waiting list if the registration quota is reached.
* Registration is now closed.
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